As e-tailers in the clothing sector continue to enjoy growth, now is a great time for small businesses to develop an online presence. This one-day seminar will be an opportunity to understand the benefits of online selling and will offer an insight into what to expect when using the internet to sell or market your product. It will explore new channels of communication which are impacting businesses now, as well as looking at future developments. There will be key-note speakers and online experts presenting throughout the day who will also be available to talk to individuals. This day will be suitable for those who already have, or are looking to start a small fashion business.

Topics covered will include:

• Online retail: the benefits and what to consider. (Julia Gaimster)
• Small online retailer: case study (Warren Bennett)
• Finance: how much will it cost and how do you fund it (David Bracegirdle)
• Legal issues to consider: e.g. domain names.
• Social media: how to take advantage of social networking to engage customers (Sharon Hughes)
• Optimisation and Conversion: how to drive traffic to your site and convert visitors into buyers (James Vanderzee)
• Mobile internet (Mark Simpkins)
• The future of Internet retailing: (Martyn Perks)
• Q&A Panel