MA Fashion Media Production
Sona Jung, 2011
Rafael Arribas Lendinez, 2011
Stella Timonova, 2011
Saskia Reis, 2011 - View Showtime profile
| Course Director | Nilgin Yusuf |
|---|---|
| Course Location | |
| Study Level | Postgraduate |
| Study Mode | Full Time or Part Time |
| Course Length | 15 months (Full time) or 27 months (Part time) |
| IELTS level | 7.0 with a minimum of 6.0 in any one paper |
| Home/EU Fee | £7,500 (Full Time)
£3,750 per year (Part Time)
A Rector’s Scholarship worth £5,000 is available to UK and EU students on this course – click here for more information. |
| International Fee | £13,800 (Full Time) |
| Start Date | September |
| Autumn Term Dates | 17 Sept 2012 - 07 Dec 2012; 23 Sept 2013 - 06 Dec 2013 |
| Spring Term Dates | 07 Jan 2013 - 22 March 2013 |
| Summer Term Dates | 15 April 2013 - 28 June 2013 |
| Application Route | Direct to College |
| Application Deadline | Home/EU: Applications are accepted, and offers made, throughout the year with a deadline of 1 March for applicants who wish to apply for AHRC funding. Early application is advised. International: Please check the International Apply Page |
Characterised by a multi-disciplinary, holistic ethos, MA Fashion Media Production aims to stimulate and cultivate fashion communicators of the twenty first century. Reflecting a shift in the fashion industries demands for multi-skilled creatives, this course bridges a gap between primary disciplines such as journalism and photography as well as encompassing digital and new media practices to encourage reflective practice, fresh responses and innovative solutions within Fashion Media Production.
As future fashion podcasters, film-makers, web-site editors or creators, fashion forecasters, broadcasters, stylists or sound artists, you will work with a repertoire of communicative and interpretive tools including text, image, sound, film and digital technology to question industry conventions, processes and practices.
MA Fashion Media Production will be an industry facing course and aims to incorporate a range of professional practitioners within its units. You will be encouraged to combine your course with industry placements appropriate to your study.
Industry has been consulted on the development of this course. An industry consultation panel, consisted of e-journalists Hilary Alexander and Marianne Buckley.
Course Structure
Full Time mode
Part Time Mode
Year One
Year Two
Outline of the course
Master’s Project Proposal
This unit supports the development of your project proposal. You will be able to work on your initial ideas discussed at interview, through reviewing and revising your focus in line with developing interests synthesised from your work within the specialist units of your MA course. A staged process of development and review culminates in the presentation of the proposal for assessment. Individual and original results must be underpinned by sound research methodologies, and you will be expected to consult a wide range of specialist resources. You will be introduced to a broad range of research methodologies and skills, including presentations, workshops and practitioner case studies. This unit will support you in the completion of your coursework assignments and will prepare you for the development of your Master’s Project.
Contextual Studies
The contemporary fashion and creative industries require multi-skilled and flexible individuals who understand the complexities of the global fashion industry. This unit enables you to appreciate the perspectives of both your own and other disciplines at work in fashion today, and to understand and analyse the complex economic, technical, ethical and business issues that affect the future of the creative industries. The unit is a focal point for all MA students, both full and part time, from all courses. It underpins your specialist studies by providing a common forum for debate on issues arising from the study of fashion. Aspects of design, technology, communication, marketing and the cultural industries are explored, and a programme of visiting speakers from industry and leading researchers supports the unit.
Fashion Futures
This unit examines the future of fashion and how this is communicated through exploring the cutting edge communication concepts that are shaping fashion media production. The needs, values and aspirations of emerging and established audiences, and the relationships and tensions between underground and mainstream media are examined, as is the use of new formats, media and processes within this area. Issues of censorship, privacy laws, copyright and intellectual property are introduced. This unit is theoretically driven through a series of industry lectures, workshops and seminars which enable you to position your interest in a particular aspect of fashion media production within a contextual framework. You will produce an independent research project which may be purely text-based or text-based combined with a practical outcome. This gives you the opportunity to unlock, decode or deconstruct an area of interest for you with the appropriate research-based or theoretical tools. It also provides you with a framework from which to question and challenge the existing practices and conventions of fashion media production, and allows you to make a practice-based response if you so wish. This unit will facilitate the acquisition of the necessary language and academic underpinning to enable you to articulate a rigorous and well-researched MA Project Proposal.
Fashion Media Laboratory
This unit facilitates the production of practical work within the context of current media production practices and cultural debate. In the first part of the unit you will examine a wide range of areas, such as fashion film making or contemporary new media practices, and you will position your own work within, or outside, these contexts and audiences. You will develop your critical faculties and your professional skills through exploring the relationship and dialogue between existing fashion texts, media, production and consumption. You will interact with a number of industry practitioners, which may include photographers, stylists, broadcasters, forecasters, film makers and web designers. You will be encouraged to work collaboratively and independently, to reflect on contemporary practices and processes, to engage in debate around fashion media production and to experiment with approaches, techniques and outputs. You will be expected to consider a range of demographics, potential business opportunities and the legal context in which the work will be located. Workshops, seminars and presentations will be student-led and guided by experts, and this will stimulate and facilitate the production of creative, critically informed work. You will be able to evaluate and improve the rigour and technical content of your ideas through a process of research, experimentation and peer assessment in a mainly practice-based context. In the second part of the unit you will identify issues around the influence of fashion culture, new media, the visual arts or any other relevant area of fashion media that will enable you to extend your personal practice through a negotiated project brief. The unit encourages the germination, generation and development of ideas, which may be suitable for development into the Master’s Project with further rigorous processing and interrogation.
In Term Two you have the opportunity to work with peers and choose to do either Fashion Spectacle or In the Frame: Visual Identity in the Marketplace.
Fashion Spectacle
This unit, shared with MA Fashion Photography, focuses on the ‘fashion archive’ from an image-led perspective, and you will investigate the ‘staged moment’ through fashion, film, music and photographic history. You will deconstruct performance of the scene and look at the key ways in which curators, archivists and fashion practitioners have approached the subject. You will examine the notion of the fashion photograph as one part of a wider performative culture in which the idea of spectacle is key, and will relate this to the fashion image. You will be expected to attend a number of relevant external events.
In the Frame: Visual Identity in the Marketplace
In this unit you will work alongside the MA Fashion Journalism students and will be introduced to concepts of visual identity and graphic design within fashion media production. You will focus on traditional print media to start with, and will have the opportunity to explore a range of approaches to page layout and design from traditional and contemporary perspectives. You will be introduced to key computer graphic software and will deconstruct visual identities in the context of different markets including trade, magazine, newspaper and web design. You will explore how to create a distinctive and meaningful visual identity in the marketplace by translating demographic needs and brand values into graphic design that appeals, communicates and informs. This unit enables you to engage with the language of graphic design with greater effect and increased confidence.
Master’s Project
This unit is the culmination of your work on the course and allows you to concentrate on producing your major media production work, which can take a variety of forms by negotiation with your tutors. You will consolidate the ideas that have been developing since the beginning of the course, and you will bring to fruition an independently-motivated, original and professional body of work, which makes a contribution to fashion media production, within a specified context and for an identified audience.
On successful completion of the MA in Fashion Media Production, graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.
Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.
Showing your work
All final year students are given the opportunity to profile their work online via Showtime. London College of Fashion can make no guarantee that your work (either in sum or in part) will be shown, exhibited or profiled in any way as part of your course. All student work appearing in College organised events, catwalk shows, exhibitions and other forms of showcase, is selected by a panel of senior staff and, in some instances, external industry judges.
For details of the wide range of careers support provided for students, please visit our Careers Support page.
Student Selection Criteria
The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.
Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.
- An Honours degree at 2.1 or above in a related discipline, such as photography, journalism, media or fashion. Applicants with a degree in another subject may be considered, depending on the strength of the application.
OR
- Equivalent qualifications
OR
- Relevant and quantitative experience in any of the following industries: fashion; photography; styling; art; design; television; set design; web design; computer programming; media production; architecture; visual communications; journalism; film making.
Selection for interview will be made on the basis of your application, including the personal statement, the reference, the supporting written statement, and a portfolio of relevant work or other evidence of media production. If you are selected for interview you may be asked to bring this work,
What We Look For
The course seeks to recruit students who can demonstrate:
- The potential to develop their practical and critical abilities through academic study
- Critical knowledge of a subject area
- A capacity for intellectual enquiry and reflective thought
- An openness to new ideas and a willingness to participate actively in their own intellectual development
- Initiative and a developed and mature attitude to independent study
English language requirements
All classes are conducted in English. The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in any one skill.
For more information, read the University's English Language requirements page.
International Applicants
The International Recruitment Office at the London College of Fashion will help to guide you through the application process and answer any specific questions that you may have regarding our courses. This may include portfolio advice, the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information. Please contact us for further information on this facility. We can also arrange a tour of our facilities if we are given prior notice.
To find out more about studying in London, please visit the International students section of the London College of Fashion website.
Home/EU Applicants
Applications to study for a Postgraduate course should be made directly to the College using the Postgraduate Application Form, accompanied by two references (one of which should be academic) and a copy of your highest qualification to date.
Most postgraduate courses require you to submit a detailed study proposal and / or essay. Please read the specific guidance notes before applying to this course.
- Download Graduate School Application Form [PDF - 502kb]
- Download Graduate School Application Form [Word doc - 152kb]
- Download MA Media Production Guidance Notes [PDF 87kb]
Alternatively, you can request an application form by calling +44 (0)20 7514 7563 / 7582 / 7344. If you have a question, you can ask us through our Course enquiry form.
Please send your completed application form to the following address:
Applications are accepted throughout the year with a deadline of 1 March for applicants who wish to apply for AHRC funding. Early application is advised.
International Applicants
Please apply directly to the College using the International Application Form, accompanied by contact details of two referees (one of which should be academic) and a copy of your highest qualification to date. We will write to your referees and obtain your references. You must also complete and send the Tier 4 Student Visa: UK Immigration History Form Guidance Notes for Students to the LCF International Recruitment Office with your portfolio (if required) and supporting documents.
Most postgraduate courses require you to submit a detailed study proposal and / or essay. Please read the specific guidance notes before applying to this course.
- Download Postgraduate International Application Form [PDF - 200kb]
- Download Postgraduate International Application Form [Word doc - 235kb]
- Download MA Media Production Guidance Notes [PDF - 87kb]
- Download Tier 4 Student Visa: UK Immigration History Form Guidance Notes for Students [PDF - 63kb]
Please send your completed application form to the following address:
If you have a question, you can contact our International Recruitment Office by calling +44 (0)20 7514 7656 / 7678 / 7629 or completing our Course enquiry form.
Selection
The course team will review your application and you may be called to interview. If you are selected for interview you may be asked to bring your work, From this work and the interview the course team will decide if you are to be offered a place on the course.
Applicants have the right to ask for feedback if their application is unsuccessful. Requests must be made in writing to the Student Administrator, and we will respond within 20 working days.